Our guide to developing an effective B2B content marketing strategy

Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cycle, and invest in the capabilities to execute campaigns effectively. In our guide, we discuss how to make content work for B2B companies, the difference between B2B and B2C, and the essentials: processes, formats, distribution, and measurement.

Click on the interactive slideshow below, which we built on the Ceros platform, to learn more:

Download the Leff Communications B2B content marketing guide here.

Alia Samhat

Alia is the director of accounts and strategy at Leff. Her expertise is in creative strategy and operations, weaving together the efforts of writers, designers, video producers, analysts, and subject matter experts to produce meaningful work.

1 Comment

  • late says:

    Tһis design is wicked! Yοu certainly know how to keep a гeader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (weⅼl,
    almost…HaHa!) Fantastic job. I really enjoyed what you had tо say, and more
    than that, how you рresented it. Toο cool!

Leave a Reply

Your email address will not be published.