The Chicago Council on Global Affairs is well aware that a new age has dawned. Hosting hundreds of events a year is the first step; to cultivate and lead useful and influential…
Confessions of an executive ghostwriter (part 2 of 2)
As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is…
The decline of the English language isn’t real
The English language—like every language—has been in a state of flux since its inception. And…
Happy Thanksgiving from the Leff team!
We here at Leff Communications believe family time is important. It’s also entirely possible that,…
What a good editor will do for you
A recent Wired article explored why people often miss their own typos. In short, it’s because…
An easy guide to B2B content marketing formats
This five-minute post covers the basics of B2B content marketing formats, from traditional articles to slide…
FARM Illinois: A powerful background industry steps into the light
The state of Illinois—along with much of the Midwest—is built on a foundation of food…
From B2B content marketing to science fiction: The first rule of writing in every genre
Has your company struggled to engage your audience through content marketing? You’re not alone—and the…
Which font? A three-step typography guide for busy professionals
Regardless of the merit of your data and ideas, the benefit of an aesthetically pleasing…
Business communication design: Don’t make this mistake
POP QUIZ: Let’s say your company has five products, and you want to show which…