In my work here at Leff Communications—and before that in my years as a journalist—I’ve had occasion to encounter various sorts of communications. Each of them seems to have its own conventions.…
Ask the SEO expert: Your website is more than a validation tool
Company websites are ubiquitous. (If you don’t believe me, try running a client-service business without…
Content marketing, social media, and painless dentistry
For many business executives considering how they’ll communicate with customers or other businesses, there are…
Build a business identity
So what’s your story? You know what you do, but do you know who you…
A golden opportunity to make an event last beyond the day
As 2015 ramps up, many organizations are fleshing out this year’s event calendar. Whether they’re…
Breaking the traditional PR mind-set
In my previous life as a business journalist, I received frequent communications from public relations…