You might have noticed an increase in the number of thought leadership pieces on business strategy and innovation that use current events and pop culture as hooks to attract eyeballs. This approach…
Storytelling is always evolving, and that’s a good thing
Much has been made of how digital technologies and mobile devices have resulted in shorter…
Worst. Christmas. Song. Ever.
Regardless of whether you treasure or dread the holiday season, there is some comfort in…
The SEO lowdown on content hubs: A Q&A with Chicago Style SEO’s Rod Holmes
Over the past year or so, we have increasingly been in conversations with clients about…
Do the fundamentals of B2C communication translate to a modern B2B world?
Advertising giant Ogilvy & Mather is a fan of occasionally Tweeting advice from David Ogilvy,…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Leff Communications welcomes Alia Samhat as account manager
As with many small businesses, the evolution of Leff Communications has been driven primarily by…
Leff videos rated platinum Hermes Creative Awards
Recently, we learned that a series of videos we produced for Deloitte as part of…
The problem with conventional wisdom
“Never let the facts get in the way of a good story.” People use this…
Leff Communications welcomes Annie Mullowney as editorial associate
People love to celebrate fundamentals. Basketball announcers extol the virtues of the shooting guard with…