For more than 40 years, the Chicago Women’s Health Center (CWHC) has provided affordable health care to women, nonbinary, and trans people within the Chicago community and across the Midwest. CWHC provides…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Our guide to developing an effective B2B content marketing strategy
We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on…
Content trends you need to know
Every new digital channel alters customer behavior and changes the way that companies engage with…
In B2B content marketing, make sure form follows function
Recently, I was talking with a client about content formats, and we agreed that content…
Our guide to developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies…
Blogging isn’t dead, and other thoughts on B2B marketing strategies to boost audience engagement
Every so often, a critic prematurely declares a culture, trend, or style dead. The novel…
Content marketing: Creating a customer-first strategy
Content is playing an increasingly critical role in B2B marketing. Companies today offer an information-rich…
Four ways to ensure your creative content attracts attention and stands out from the clutter
B2B companies are making significant investments in content marketing, but they aren’t always successful in…
Storytelling is always evolving, and that’s a good thing
Much has been made of how digital technologies and mobile devices have resulted in shorter…