Advertising giant Ogilvy & Mather is a fan of occasionally Tweeting advice from David Ogilvy, one of its namesakes. One recent Tweet included a brief memo penned by Ogilvy in 1982 on…
Content marketing strategy
Leff Communications, emphasis on communications
As a client, it can be hard to express precisely what you want—largely because doing…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Going for content marketing gold: The Olympic athlete approach
The Rio 2016 Olympic Games wrapped up on Sunday (stay tuned for the Paralympics, starting…
Need to educate your clients on a regulation change? Here’s how to make it sexy
Accountants, lawyers, bankers, consultants, government entities—and even vendors who serve regulation-heavy industries such as health…
Building more than a record collection
Office environment can make or break an occupation. Water coolers and oversized desktops have been…
Chicago Council on Global Affairs: An inside look at a successful event-driven content strategy
The Chicago Council on Global Affairs is well aware that a new age has dawned.…
Content strategy in the insurance industry: A Q&A with Peter van Aartrijk
Organizations are increasingly aware of the value of a well-defined content strategy, and the role…
Confessions of an executive ghostwriter (part 2 of 2)
As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is…
Confessions of an executive ghostwriter (part 1 of 2)
People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see,…