“American design is so driven by capitalism and making money that aesthetics can be an afterthought,” says Leff Design Manager Katie Edwards. Katie maintains a creative practice outside of her work at…
Design
Unblocking design: Making information visible with Ugnė
“Design balances artistry with reason. It’s the art of making information visible, unobstructed by language…
Variations on a theme: How we approached a website redesign for a nonprofit
In the following video, designer Ugnė Jurgaitytė discusses Leff’s pro-bono engagement with the nonprofit Food…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
The who, how, and why of content formats
This piece is a collaborative effort by Luke Collins and Mary Reddy. The good news?…
The importance of data visualization: When to cut, add, or rethink charts
What an article says and how it says it—its language and visual presentation—are equally important.…
The data viz editor rises: An origin story
The emergence of new media has brought with it a profusion of job positions and…