A client recently launched a video we produced earlier this year, kicking off the 2024 season of a campaign we’ve worked on together for a decade. Over the years, we’ve developed a…
Insights
What content creators get wrong about ChatGPT
By now, you have read enough sweeping claims and incisive takes on generative AI to…
My first 100 days with Leff Sustainability Group
US presidents often use the somewhat arbitrary marker of 100 days in office to offer…
Extra! Extra!: Preserving the human element in movies—and storytelling
One wouldn’t equate Hollywood executives with sustainability; they’re synonymous with sprawling compounds, Gulfstream private jets,…
Data Reddy: On affirmative action
How do you handle a data-driven story? As with any piece of content, the primary…
COP28: How to stand out and keep the conversation going
In late November, COP28 (the 28th gathering of the Conference of the Parties to the…
Want people to care about climate action? Tell better stories.
Last month, the World Meteorological Organization announced there is a two-thirds likelihood that the annual…
Essential components of a successful paid social media campaign
Three-quarters of all marketers run paid social campaigns. So if you’ve pondered or even dabbled…
When are humans crucial? What the WGA strike reminds us about storytelling of all kinds
If you read the trades or are among the dwindling number of late-night talk show…