Many of my best memories and conversations—and blog posts—have started with a good bottle of wine. So it was no surprise when, at the onset of the pandemic, I became enthralled with…
B2B marketing
Plaudits for audits: Conducting a competitive product audit in four steps
Running a competitive product audit is about identifying the positioning and campaign strategy of a…
Small but powerful ways to promote your content
You’ve carefully crafted your content strategy for the year. You’ve established your primary themes—topics your…
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
9 social media ideas for B2B companies this fall
It’s autumn in many places in the world, which means the days are getting shorter…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…
Tips for creating a standout company blog
Over the past few years, a number of our large clients have launched blogs in…
2021 design trends
Each year tends to have defining themes and unique looks. Last year we saw the…
Measuring the impact of thought leadership: What Pink Floyd, Beyoncé, and your content have in common
Over the past year, businesses have been through tremendous upheaval—the kind that forces leaders to…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…