Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and market research, unique value propositions, and the like. Armed with the research and analysis, marketers and strategists…
brand building
Branding, charts, layout: What does your design budget really buy?
Recently, Crain’s featured a story about a company called ConceptDrop that boasts a network of…
Leff forms strategic partnership with Chicago Style SEO
On this blog, we’ve talked at length about the importance of understanding the thought leadership…