A while back, I was attending a neighborhood dinner party when a woman—let’s call her Danielle—engaged me in conversation. Although we move in overlapping social circles, we had never gotten beyond exchanging…
journalism
The Leff Exchange podcast: A conversation with David Plotz, CEO of City Cast
Podcasts are relatively new, but the Slate Political Gabfest—endorsed by Stephen Colbert and others—has been…
The Leff Exchange podcast: A conversation with Emmy-winning producer Dave Lubbers
A common challenge for any mode of storytelling is how to distill weeks and sometimes…
Using data to improve your content marketing
I recently read a Harvard Business Review article that suggested data is “the next big…
Breaking the traditional PR mind-set
In my previous life as a business journalist, I received frequent communications from public relations…