Over the past two years serving clients, I’ve been reminded of how much my experience at the McKinsey Quarterly has shaped my approach for working with businesses on marketing communications efforts. During my time with the Quarterly, I had the benefit of collaborating on a daily basis with a number of very talented editors. These experiences gave me a much better understanding of how to refine ideas and develop truly distinctive pieces.
That’s why I’m pleased to welcome Heather Ploog as a managing partner with Leff Communications. I worked closely with Heather at the Quarterly; she spent 12 years there,the last seven years as an editor collaborating with McKinsey thought leaders on articles. Heather also worked on a range of projects for the Quarterly to improve operations and performance. With a master’s in business from DePaul and the experience of applying that knowledge to create distinctive content, Heather will make huge contributions to the business.
As I began to think about extending the reach of Leff Communications to deliver more value to clients, Heather was the first person I contacted. She has a unique talent for the strategic side of business and an ability to achieve real results—two skills that are at a premium in this type of endeavor.
Many B2B companies, particularly professional services firms, have identified the need to create content to support their sales and marketing efforts and build their reputation. Going forward, Heather and I will be focused on building a staff at Leff Communications to serve our expanding client base.
Before I left McKinsey, a colleague told me that I had been spoiled. The members of the firm have a reputation for delivering high-quality work and following through on commitments. I feel fortunate to join forces with Heather—someone who has built her reputation on those two areas.
Check back on a regular basis to get Heather’s insights on business, communications, and the latest developments here at Leff Communications.