The ability to express complex ideas with clarity is an increasingly rare skill, and it all starts with strong fundamentals in writing and editing. So I’m excited to announce Brittany Petersen as the latest addition to Leff Communications. In her position as associate, Brittany will be handling writing, editing, social media, and project management—all areas she’s excelled in at her previous jobs. And she comes with impeccable credentials: a bachelor’s degree from Northwestern University and a master’s degree in writing and publishing from the English post-graduate program at DePaul University.
Brittany has developed content for a broad range of publications, including large consumer magazines and small investigative journals, and edited academic dissertations, white papers, and narrative features. She comes to us from a job at a Chicago-area travel agency, where she managed communications for more than 20 international travel programs each year. When I read her writing, I recognized that she had a strong understanding of how to connect with different audiences. She is a storyteller, and that is the essence of this business.
A few other things about Brittany that make her especially distinctive: she worked at a law firm while putting herself through graduate school. She ran the Chicago Marathon last year. She’s a vocalist who sings a cappella and fronts a rock and soul band. And she’s originally from Iowa, so we share those roots. People from Iowa (at least the ones I choose to hang out with) make things easier. They work hard, they don’t complain, and they solve far more problems than they cause.
When I think about the type of person you need to build a business, having the skills to do exemplary work is just one component. Being ready to take on any challenge is also an invaluable attribute, and it’s one of the things we pride ourselves on at Leff Communications. Brittany will be a good fit.