For many of us, exemplary design is difficult to put into words. Like Supreme Court Justice Potter Stewart talking about obscenity, we just know it when we see it. As with many things we don’t quite understand, we often don’t fully appreciate the value of great visuals until we’re subjected to really awful design: a clunky brochure, a tragically jammed PowerPoint presentation, or an infographic that obscures rather than illuminates key points. Good design is in short supply, and its value has never been greater.
That’s why I’m excited to welcome Jake Godziejewicz to Leff Communications as a design associate. He joins us after more than five years at McKinsey & Company, where he worked on a variety of publications and projects. After focusing initially on interactive Web modules, he moved on to exhibit design and production before taking on design and art direction of the McKinsey Quarterly, among other publications. His strong work ethic and ability to meet even the most extreme deadlines make him a valuable team member.
A key element of good design is problem solving: zeroing in on distinctive ideas, figuring out the best formats to express them, and ensuring that design assets are optimized for digital channels. These tasks can’t be accomplished without understanding the subject matter, the audience, and the preferred medium. Through his experience at McKinsey, Jake brings a knowledge of business fundamentals and the best ways to bring concepts to life in a way that business leaders will appreciate.
Since good design requires a liberal dose of creativity, collaboration on a project can often elevate the end product. Jake will work closely with Delilah Zak, our design director, on a wide range of design projects. While they share a similar affinity for clean, effective design, they bring different but complementary perspectives. Jake’s excellent taste in music and a passion for things built to stand the test of time are indicative of his exacting standards and pursuit of quality.
Just as IT has moved from being a support function to an enabler of business, graphic design is no longer aesthetic; it’s a critical element in distilling ideas, bringing them to life, and making even the most complex ideas accessible.
Please join me in welcoming Jake to the company. We’re fortunate to have him on the team.