On this blog, we’ve talked at length about the importance of understanding the thought leadership cycle and managing all three components—strategy, content development, and distribution. Leff Communications has been squarely focused upstream on content strategy and content development.
In our discussions with clients, we regularly stress how the Internet has upended traditional content distribution: instead of a gatekeeper model (with high-profile publications determining what makes it onto their platform), we now contend with a more dispersed model where every company has the ability to act as publisher and distributor. In this new model, the website is the publication and every online channel—social media, digital advertising, search engine optimization (SEO)—a potential distributor standing ready to amplify ideas in the marketplace and connect your content to specific audiences.
So I’m pleased to announce a strategic partnership between Leff Communications and Chicago Style SEO, a firm specializing in digital marketing and online content distribution. With this collaboration, we will be able to handle all three phases of the thought leadership spectrum—strategy, content development, and distribution—and do it in a thoughtful, tactical way.
Chicago Style SEO has vast expertise in designing websites that serve two distinct audiences: people and search engines. These websites not only act as easily navigable information hubs that serve your human readers but also include every technical and organizational aspect that Google—the world’s leading search engine—looks for and rewards. Furthermore, their team is well versed in ways to maximize the impact of client investment in social media and SEO to ensure that not a minute or a dollar is wasted on throwing marketing efforts into a digital void. Their work with a range of B2B and B2C clients shares a basic goal: identify the best online distribution channels for content and use strategic online marketing to ensure that business people and consumers looking for answers can find the signal in the noise.
In my work with Rod Holmes and Ben Robinson, the founders of Chicago Style SEO, they have shown themselves to possess the rare combination of tech savviness and business knowledge. Unlike so many tech providers, they ensure that their clients fully understand how digital tools work as well as the benefits of specific strategies. Chicago Style SEO is also a tech unicorn, capable of creating a high-functioning website on time and on budget. Anyone who has experienced being trapped in the vortex of a web project gone horribly off the rails understands the value of people who can deliver—and Chicago Style SEO is one of the rare few who always do.
Our company recently worked with Chicago Style SEO on an online interactive that sought to present a huge volume of information, some of it very detailed. The project turned out to be the perfect intersection of what our two companies focus on: visually appealing design, well-crafted content, an intuitive interface, and the back-end web development and information architecture to make it all function seamlessly. We sought to craft content and a functional design that would appeal to an audience with a wide range of understanding of the subject matter. Meanwhile, Chicago Style SEO’s team took our design vision to heart and ensured that every intricacy translated across platforms to computers, tablets, and phones. The result is an immersive experience that educates as well as entertains.
As more and more content is consumed online, and as companies seek ways to present their ideas in new, creative digital formats, this strategic partnership will enable us to offer turnkey solutions, from websites to interactives to content creation and distribution. And by covering the entire thought leadership cycle, we’ll be able to deliver more value to our clients.
Feel free to reach out if you would like more information on these projects and our offerings going forward. You can reach me directly at email@example.com.
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