Our guide to developing an effective B2B content marketing strategy

Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cycle, and invest in the capabilities to execute campaigns effectively. In our guide, we discuss how to make content work for B2B companies, the difference between B2B and B2C, and the essentials: processes, formats, distribution, and measurement.

Click on the interactive slideshow below, which we built on the Ceros platform, to learn more:

Alia Samhat

Alia is a partner at Leff. Her expertise is in creative strategy and content development. She spends her time working with writers, marketers, designers, video producers, analysts, and subject matter experts to produce meaningful work.

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