Visualizing information to create a more engaging experience

Every so often, we encounter ideas that beg to be visualized. Sometimes they arise from a discussion with multiple points of view. Other times they emerge from material that falls outside the scope of a longer article. Or the information is simply easier to take in when displayed graphically.

Graphic approaches can offer readers a different perspective on material and enhance the reading experience. It’s natural for people to search out patterns when taking in new information, and visual representations help make those patterns easier to recognize—as long as form follows function. That is, as long as all design decisions prioritize clarity and function over aesthetics. Visual or spatial learners especially appreciate well-organized information and might better comprehend content in graphic form.

With that in mind, one of our designers, Katie Edwards, took a graphic approach to share some information on one of the topics on our mind lately—the Chicago accent.





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