We explored some tropes of generic thought leadership in 2019 and are back for a more visual edition, inspired by a strip from the webcomic xkcd that recently made the rounds. There is nothing new under the sun, so authors often fall back on what’s comfortable—language and themes that have been used or explored before. While such content can still be good and provide some value, our job as editors is to help find approaches into topics that make content more distinctive and interesting. In the meantime, let’s hope that this is not the beginning of the Leff team’s meme lord phase.
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