Video vanguards: What it’s like to start a new job remotely

Like many companies, Leff has been working mostly remotely since the start of the pandemic two years ago. We’ve been fortunate enough to sneak in a few outings around the variants, and we even had a kickass holiday party. For some of us, those events were the only times we were in the same room together. When a company doubles in size in a year amid a pandemic, it means most of the new folks have had to spend their first day not walking into a new office but clicking on links to virtual meetings.

To find out more about what it was like to start a job remotely, I polled five of our newest employees: Laura Brown, a senior designer; KC Esper, a developmental editor; George Seibold, one of our editorial associates; Juan Sosa, a web producer and developer; and Marie Westbrook, another of our editorial associates. They illuminate some of the challenges—both for leaders and others—of a remote environment, offer some tips for making it work, and explain the perks they enjoy.

What’s it been like to start a job remotely during a pandemic?

KC: My previous job had been remote for almost two years, so work-groove-wise this was an easy transition. But in my previous role, I had met everyone and understood my work before we all transitioned home. So getting acquainted with everyone here and understanding my role in the grand scheme of things took a lot longer.

Marie: In a lot of ways, starting a job remotely felt much like a continuation of my last year and a half of college, when most of my classes had at least some virtual aspects. I’d gotten very used to keeping track of my own progress and deadlines, so in those ways, I felt prepared coming into this job. I do wonder what it would be like to start a job in normal circumstances.

George: When I first started the job, it felt very monastic. I was on my own, reading over process documents and org charts, my only contact with my new colleagues being in the form of video calls and brief emails. Keeping track of all the new people was an interesting challenge since I couldn’t rely on the countless tiny cues you get when you interact with someone in person. I made frequent use of the Leff website’s “About” page to see the names and bios of the staff to stay on top of all the new faces. It was sort of like starting a TV show midway through the season, with the characters already established and the story well underway.

What’s the hardest part of joining a company that’s working mostly remotely?

KC: At first, the hardest part was meeting people and figuring out who I could go to for different questions or to just talk with about books and life and stuff. Fortunately, being able to go into the office now and then and attend parties has made everything a lot easier and made everything feel a lot more unified.

Juan: At times, it is hard to disconnect from work. Especially since my “office” is at most times my home, there’s less of a separation of the two, and I need to keep myself in check in terms of time commitments.

Laura: Honestly, I love working remotely. I’m a bad sleeper, which is worse when I stress about having to wake up early. So knowing that my “office” is steps away and set up exactly how I like it makes me a lot calmer in my evening and morning routines. That said, I think remote onboarding can be challenging for leaders. Since you’re not right in front of everyone’s face, it’s somewhat easier to forget how much guidance new people need at the beginning.

Marie: The hardest part is still not really being able to get to know people in an organic way and keeping up human interaction remotely. Video calls were good just to get to know some people and their roles at the company, but after a couple of weeks, it became difficult to try to remix the same few things I have to say about myself to keep things interesting.

What efforts by your colleagues have helped make you feel like part of a team?

Juan: The day-to-day shared camaraderie everyone brings to the table has been what makes me feel most welcome. There is no barrier to reaching out to my manager, Delilah, or our founder, Scott—or anyone else on the team, for that matter. We all get pretty busy, but we are also always there to help anyone who needs it.

Laura: I was flown out to Chicago to meet the team in person. It’s easier to communicate with people when you have an idea of how they take up space in the world. And seeing everyone in real life helps with that, obviously. Leaders have also been very open to hearing ideas from anyone in the company on how we can keep everyone on the same page.

George: Everyone was really welcoming. Like really, remarkably welcoming—not just nice or courteous, but genuine in their intent to welcome me aboard and get me up to speed. This came through in every interaction I had, even in the most rote onboarding meetings. In addition to that, I was given a lot of agency early on. Even though I was new on the staff and I’m early in my career, I felt like my colleagues trusted me immediately. I didn’t feel stifled or ignored. Instead, I was motivated to ensure that trust was duly earned and upheld.

What advice would you give to an employee starting a job remotely?

Juan: Give yourself the space you need for your everyday activities. Make sure to rest and recover when you need to. Set boundaries for yourself to prevent burnout and mentally survive working remotely.

Laura: When you first start, keep a list of the things you don’t know and make sure you’re trained on them. Just be very proactive. It will make your work life so much easier. How does the file structure work? What are everyone else’s roles and how do you interact with them? Don’t be afraid to ask your team. They are not actively trying not to give you the information you need—it’s just that it’s easy to forget what’s not common knowledge when you’ve been in a role for a while.

George: Ask about the company etiquette for communicating over instant messages and workflow platforms. It never hurts to ask your coworkers if there are any communication-related behaviors or habits they particularly appreciate or find annoying. Most people naturally figure these things out over time, but asking these sorts of questions early on might save you from a potential faux pas. Plus, it’s a good way to show off the bat that you care about being a good coworker.

Also, my entire workday changed for the better when I started taking a little walk in the morning. Maybe an early morning stroll clears my head, or maybe I just need to emulate a morning commute. Consider trying it out if you’re having trouble with working from home or you just need to change up the old routine.

KC: Take on any new project, and be willing to work with anyone. Also be willing to ask questions and allow people to guide you so you know how to improve going forward. But, most important, try to find a way to connect with coworkers in a nonwork way. When I first started, I kept conversations super casual to understand people’s interests and lives outside of work, and that has given me common ground to develop friendships and better working relationships.

Senior adviser

Allan elevates thought leadership with a veteran editor’s perspective on distinctive content and a journalist’s eye for trends in world events. He began his career as a writer and editor covering business, economics, and the environment for the Tallahassee Democrat, the Miami Herald, The New York Times, and The International Herald Tribune in Paris. Allan went on to work at McKinsey & Company for more than 20 years in Europe, Asia, and North America, where he specialized in emerging markets and shaped global thought leadership as editor in chief and editorial board member of the McKinsey Quarterly. At LEFF, Allan works with colleagues and clients to launch new projects, and he uses his expertise to support the professional development of LEFF’s team of editors.

 

Director of LEFF Sustainability Group

Katie is passionate about the power of storytelling to motivate audiences to action, particularly related to environmental issues—the throughline of her multifaceted career. She has managed a water project for the World Bank, been one of the UK’s climate security negotiators at NATO, helped design green strategies for several governments as a McKinsey & Company consultant, and taught courses on writing for public policy at the Harvard Kennedy School. Based in Brussels, Katie currently develops sustainable content strategies; edits a wide range of climate content, including infographics and major reports; and oversees LEFF’s Into the Weeds interview series, which shares stories of the people and organizations combating climate change.

 

VP of marketing and business development

Chad has brought brand narratives to life for more than 15 years by developing powerful stories, inspiring stakeholders with unique marketing campaigns, and building communities of enthusiastic audiences. Chad honed his approach to content as a sales and marketing executive for Disney and ESPN Media Networks, where he used storytelling to increase revenue for mobile and linear-channel products. Since then, he has held several senior marketing roles across healthcare, education, and technology companies. Most recently, Chad was the vice president of corporate marketing at Telarus, where he developed comprehensive branding initiatives across multiple technology disciplines, including cloud, cybersecurity, and AI. Chad joined LEFF in 2024, and he’s excited to launch innovative marketing strategies that drive growth and deliver transformative results.

Senior adviser

Mary is a data visualization expert with a rare combination of talents. Trained as a fine artist, she also enjoys writing, advanced math, and learning new skills; she taught herself coding and UX, and she’s continued to build valuable proficiencies that keep her on the cutting edge of content. Prior to joining LEFF, Mary worked at McKinsey & Company, developing the precise, engaging charts that have become a hallmark of the firm’s widely read publications. Today, she collaborates with LEFF editors and clients to distill even the most complex ideas into compelling, intuitive data visualizations. By asking the right questions and determining the best formats, she ensures data visuals amplify key insights.

Senior adviser

Peter is an expert at developing clear, compelling stories about complex subjects—a skill that’s served him well as an award-winning journalist, editor, and book author. A former reporter for The Wall Street Journal and writer for Fortune magazine, Peter also spent seven years at the McKinsey Global Institute, where he stayed at the forefront of major trends in business and technology as a senior editor and editorial director. Peter has also written five nonfiction books, including a bestseller in France, where he currently resides. He brings his unique perspective as a collaborative, tactical thought partner to his work at LEFF by uniting stakeholders, upholding a high standard of quality, and ensuring content is well-structured and aligned with client needs.

People director

Tracy built her career in people operations by developing a wide range of skills; because of her many capabilities, she refers to herself as the “Swiss army knife of HR.” But Tracy’s work goes beyond typical human resources functions: She’s committed to elevating the complete employee experience. She draws on her work across industries—including roles at Rockwell Automation, Harley-Davidson, and the American Medical Association—to promote a workplace culture of openness and acceptance, and she’s guided by her empathic nature and willingness to embrace a challenge. In everything from implementing new processes for feedback and evaluation and supporting employees through times of great change, Tracy makes LEFF a special place to work by ensuring that everyone feels welcome, valued, and seen.

 

Design director

Christa was always drawn to art and design, and over time, she also discovered a passion for progress: She’s motivated by meeting goals, building teams, and refining the many small steps between concept and content. Christa built the foundation of her design career at an advertising agency before moving on to the marketing department of a healthcare university, where she oversaw print and digital projects as a graphic designer, senior creative and brand specialist, and creative services manager. Today, Christa is excited to explore the possibilities of LEFF’s ever-growing content offerings, lead a group of creative designers, and use her experience and strategic design thinking to deliver outstanding results for clients. 

 

Production director

Jen approaches copy with a clear philosophy: Edit in service of the reader. She began her career in journalism, where editing newspaper copy on the second shift meant meeting tight daily deadlines and making quick decisions. Roles as a senior editor, executive editor, and director of editorial production followed, and Jen used her good judgment and love for the written word to elevate copy for entertainment news and B2B publications. Whether navigating the intricacies of highly specialized style guides or constructing crosswords in her free time, Jen is at home in the possibilities of language. At LEFF, she leads the production department: a collaborative, adaptable team that maintains our—and Jen’s—deep commitment to quality and clarity.

 

Group account director

Joe values preparation, but an early career experience taught him to troubleshoot in unfamiliar situations. One of his first roles in marketing required him to travel suddenly to Toronto to help a multinational restaurant business build its presence in Canada. Two years later, Joe had worked through regional differences and complex logistics to help the client meet its goals, and he became a more active listener in the process. Whether successfully delivering game-changing outcomes in an agency setting or at a university, where he directed marketing operations across campuses, Joe remains focused on solving problems with well-informed decisions. At LEFF, he’s overseeing the processes that ensure everyone has what they need to do their best work and strengthening the connection between effective operations and exceptional client service.

VP, content marketing

Karianne has a unique history of engaging audiences and telling stories. After studying music, she found new ways to express herself in the world of branding. Her more than 20 years in marketing and strategy are a testament to her ability to bridge business and creative mindsets, and she has developed content to communicate the ethos of global brands such as GE, State Farm, Motorola, and Procter & Gamble. Prior to joining LEFF in 2024, Karianne was vice president of digital at Weber Shandwick, led workshops at General Assembly, founded her own business, became a certified well-being expert, and released an album. As the lead of LEFF’s content marketing team, she looks forward to helping clients discover new opportunities to make an impact with lively, thoughtful content.

SVP, content innovation

Luke has crafted a writing life by pursuing—and creating—fresh opportunities. As a newspaper journalist in his native Australia and then as a foreign correspondent, freelance writer, editor, and management consultant, Luke developed the keen editorial eye and strategic perspective that has led him to the forefront of thought leadership and B2B publishing. Luke has helped leading organizations share transformative insights through print media and emerging digital platforms. Before joining LEFF, he was an executive editor at McKinsey & Company, managing director of Deloitte Insights, and global editor in chief for EY. Always driven to match the medium to the message, Luke collaborates with LEFF’s content marketing, editorial, and design departments to showcase clients’ most important ideas.

Partner

Alia approaches content like a conversation: She listens to clients to learn about their goals and responds with strategies that resonate with their audiences. Alia is an expert at translating ideas into smart, compelling integrated campaigns, and her experience in the agency world honed her abilities as a versatile creative partner and insightful innovator for enterprise clients such as Toyota, Kaiser Permanente, and Allstate. She got her start in publishing after living and working in Ukraine, where she focused on HIV/AIDS education and grant writing. At LEFF, she has assembled a team of multifaceted creatives who tell clients’ exciting, meaningful stories across channels and formats.