We work closely with our clients to ensure their content has relevance, resonance, and utility. One of our hallmarks of good thought leadership is in-depth prescription. Almost anyone can describe a problem;…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…
What volleyball tryouts can teach us about thought leadership
My oldest daughter recently started high school. Volleyball is one of her passions, and her…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
So, you hate the term “thought leadership.” Here’s what it should mean
We at Leff are well aware of the debate over—and the frequent hostility toward—the term…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Our guide to developing an effective B2B content marketing strategy
We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on…