Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can disappear in a heartbeat after any sort of miscalculation, service failure, bad press, or competitor’s claim—even if…
Avoid this bad video advice, courtesy of our friends at LinkedIn
As one of the keepers of our LinkedIn company page, I receive what are normally…
Why your “case study” may not really be a case study
Case studies can be powerful marketing tools, particularly for consulting and technology firms that deliver…
How to grab a CEO’s attention
The way to grab the attention of a busy executive—whether you’re writing a magazine article,…
High-quality content takes time—and it’s worth it
Of the perils of recreational softball leagues—including scrapes, broken fingers, and ball bruises—I didn’t expect…