Let’s face it: writing is an exceedingly difficult, even painful endeavor. No wonder people hire ghostwriters to do it for them. Heck, I often wish I could hire someone to do the…
Best practices when writing about healthcare
For the past six months, I’ve had the pleasure of writing almost exclusively about healthcare,…
Thought leadership and the fourth estate: Finding common ground
A while back, I was attending a neighborhood dinner party when a woman—let’s call her…
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Sweet victory: Remembering the 1968 Winter Games
It was February 1968, and our family, along with the rest of the nation and…
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…