A while back, I was attending a neighborhood dinner party when a woman—let’s call her Danielle—engaged me in conversation. Although we move in overlapping social circles, we had never gotten beyond exchanging…
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Sweet victory: Remembering the 1968 Winter Games
It was February 1968, and our family, along with the rest of the nation and…
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…