It’s no secret that cyber risks have become one of the top concerns of organizations of all types and sizes. Data breaches, denial of service attacks, and other sorts of illicit intrusions…
Podcasts are on the rise, and we’ve added our own
People love stories. And, since speech preceded the written word—let alone video—the oral storytelling format…
Don’t hit your head on the low-hanging fruit: The unending battle against jargon
As a business reporter, I once had a public relations person give me a jargon-filled…
Facts are still facts (and that’s good for content marketing)
Over the past few months there’s been a lot of discussion about whether facts still…
Robots, what can’t they do? How about content development
Given the rapid advances in the state of robotic technology, we all know it’s just…
For better results, try a one-stop-shop approach to content development
Form, as they say, follows function, and so it should be with content development. In…
Content strategy in the insurance industry: A Q&A with Peter van Aartrijk
Organizations are increasingly aware of the value of a well-defined content strategy, and the role…
Content is king, but social media has a place in the court
Social media might get a lot of buzz, but an article I read recently suggested…
Content marketing: Different ways to tell the tale
While a lot of people are finding it hard to contain their excitement over the…
Using data to improve your content marketing
I recently read a Harvard Business Review article that suggested data is “the next big…