Over the past two years serving clients, I’ve been reminded of how much my experience at the McKinsey Quarterly has shaped my approach for working with businesses on marketing communications efforts. During…
Using online publications to drive traffic to your website
A lot of emphasis has been placed on investing in a company blog, and with…
Taking a long-term view on content promotion
There’s something about the concept of the overnight sensation that really captures our imagination. Maybe…
How B2B companies can ensure that their outsourcing efforts deliver value
Two studies provide some insight into how B2B companies are approaching their marketing efforts. This…
Hinge research finds online marketing is great for B2B companies; now what should you do?
Recently, I ran across some survey results by Hinge on the use of online marketing…
Do your online-marketing efforts lack a coherent strategy?
There’s tremendous pressure on B2B companies to embrace all social media. In fact, it’s almost…
Combining content creation and online distribution to capture more value
Over the past several years, I’ve spent a good amount of time working with thought…
Making sense of the online-marketing ecosystem
Over the past 18 months, I’ve worked on projects for a wide variety of organizations.…
The value of a proven team
I’m in the middle of a home-rehab project, and I had prepared myself for the…
Viral happens for a reason
The following anecdote is the type of example that makes executives and marketers salivate. Zack…