The following anecdote is the type of example that makes executives and marketers salivate. Zack Wahls, the 19-year-old son of a lesbian couple, delivers a stirring speech in front of the Iowa…
How to maintain the focus of speeches and presentations
The president’s annual State of the Union address not only provides U.S. residents with an…
Don’t treat your blog like Field of Dreams
The 1989 movie Field of Dreams helped to popularize the saying, “If you build it,…
The ideal length for a blog post
Conventional wisdom holds that the explosion of online content, 140-character Twitter posts, and mobile devices…
Content is still king
As the year draws to a close, 2010 will likely be remembered in communications for…
The jazz myth in blogs
Sometimes, conventional wisdom and common sense take a backseat to a compelling narrative that is…
Recognizing the potential of blogs
Over the past several years, blogs have emerged as an important communications tool for companies.…
Getting personal to connect with your audience
Recently, I was reminded once again of the power of a personal story to establish…
Garbage in, garbage out
Roughly eight years ago, before component stereo systems, with their superior sound quality, had been…
The right messenger
Lollapalooza features 130 bands on multiple stages over three days, and each faces the unenviable…