Professional services firms make significant investments to create distinctive thought leadership that connects with current and prospective customers. But how can you be sure what you produce is effective and provides value?…
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
McKinsey alum Allan R. Gold joins Leff as senior adviser
Over the past several years, thought leadership has moved far beyond the province of a…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Production approaches to ensure talking-head videos start making sense
More and more frequently, companies are turning to video to showcase their ideas and complement…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…
A little reflection on our ninth anniversary
Milestones force you to reflect whether you want to or not. And although many milestones…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…