Business leaders are always looking for guidance and support in addressing their challenges, and that need has become more acute during the pandemic. When long-term strategy has suddenly been replaced with week-to-week…
On George Floyd, protests, and the arc of the moral universe
When we moved into our office three years ago, I insisted on having this framed…
How to produce videos during the pandemic
Video production is a team sport: it requires a ton of planning before the shoot…
Making the quick shift to remote podcasts
Click below to hear Scott and Tyson employ the approaches highlighted in this blog:
How firms are responding to COVID-19: A Q&A with Allan R. Gold
Professional services firms are publishing extensively on the business implications of the novel coronavirus crisis.…
Shooting on a smartphone? Don’t do it alone
From time to time, clients ask us if user-generated footage shot on smartphones is a…
An Olympic legend’s quest for reinvention
One of the most pressing issues facing business and society is how to adapt to…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
Introducing the Leff Strategy Studio
Companies of all stripes have changed how they approach content marketing. Executives now recognize the…
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…