From time to time, clients ask us if user-generated footage shot on smartphones is a viable production approach. I admit the idea is tempting: a company could send out a call for…
An Olympic legend’s quest for reinvention
One of the most pressing issues facing business and society is how to adapt to…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
Introducing the Leff Strategy Studio
Companies of all stripes have changed how they approach content marketing. Executives now recognize the…
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
What good looks like in thought leadership
Professional services firms make significant investments to create distinctive thought leadership that connects with current…
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
McKinsey alum Allan R. Gold joins Leff as senior adviser
Over the past several years, thought leadership has moved far beyond the province of a…