Over the past several years, thought leadership has moved far beyond the province of a few professional services firms and into new, prominent formats. Increasingly, companies are thinking in terms of campaigns…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Production approaches to ensure talking-head videos start making sense
More and more frequently, companies are turning to video to showcase their ideas and complement…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…
A little reflection on our ninth anniversary
Milestones force you to reflect whether you want to or not. And although many milestones…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…
Welcome Katie Edwards as design associate
When I think back over the past couple of years and how thought leadership has…
Leff’s editorial team keeps expanding with the addition of Mimi Li
One of the most pressing priorities for companies, regardless of industry, is talent attraction. For…
How the right approach to video production can unleash your creativity
Recently, we worked on a project that fell right in our wheelhouse. A client reached…