More and more frequently, companies are turning to video to showcase their ideas and complement other types of thought leadership. In Content Marketing Institute’s 2018 B2B marketing report, 72 percent of respondents…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…
A little reflection on our ninth anniversary
Milestones force you to reflect whether you want to or not. And although many milestones…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…
Welcome Katie Edwards as design associate
When I think back over the past couple of years and how thought leadership has…
Leff’s editorial team keeps expanding with the addition of Mimi Li
One of the most pressing priorities for companies, regardless of industry, is talent attraction. For…
How the right approach to video production can unleash your creativity
Recently, we worked on a project that fell right in our wheelhouse. A client reached…
Leff welcomes Galina Velgach as editorial associate
One of the more striking anecdotes from the 2017 documentary The Defiant Ones, which traces the…
Leff welcomes Carolyn Dorant as strategic communications manager
One of the things that excited me about building a business was the opportunity to…
Why thought leadership should be like a conversation: Part one
Too often, we see companies develop their thought leadership as if they are the only…