My colleague Annie was recently on a kickoff call with an author we’d worked with previously on a couple of articles. He said he thought one of his editors had been named…
Growth and gatherings: Reflections on 2021
It may sound trite, but 2021 absolutely hurtled by. In such times, a little perspective…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…
The Leff Exchange podcast: A conversation with songwriting legend Mark Sanders
One of the pervasive myths about any creative pursuit is that the best artists are…
How to apply SEO rules to thought leadership
If you create thought leadership, you might alternately view SEO as either the expressway to…
The Leff Exchange podcast: A conversation with Emmy-winning broadcast journalist Lauren Victory
Anyone who works in any storytelling field has had to learn to manage deadlines. It’s…
What we’re watching this week: 6/14/21
This week, we’re watching the US–China bill work its way through the House, renewed hope…
What we’re watching this week: 6/1/21
Coming off a Memorial Day weekend when the United States was doing its best to…
The power of timing: Leff welcomes Luke Collins as SVP of thought leadership and content strategy
Many factors contribute to success: hard work, passion, commitment, curiosity, collaboration. An often-overlooked factor is…
The Leff Exchange podcast: A conversation with artist manager Howard Greynolds
Think about one of the favorite concerts you’ve seen. You may need to reach back…