The best live events, whether a gala, conference, or product launch, take guests on a journey and offer an array of experiences. None of that happens by accident. Behind every successful event…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
What good looks like in thought leadership
Professional services firms make significant investments to create distinctive thought leadership that connects with current…
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
McKinsey alum Allan R. Gold joins Leff as senior adviser
Over the past several years, thought leadership has moved far beyond the province of a…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Production approaches to ensure talking-head videos start making sense
More and more frequently, companies are turning to video to showcase their ideas and complement…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…