One of the more striking anecdotes from the 2017 documentary The Defiant Ones, which traces the paths of producers Dr. Dre and Jimmy Iovine, involved Iovine’s pursuit of Trent Reznor and Nine Inch…
Leff welcomes Carolyn Dorant as strategic communications manager
One of the things that excited me about building a business was the opportunity to…
Why thought leadership should be like a conversation: Part one
Too often, we see companies develop their thought leadership as if they are the only…
Leff welcomes Editorial Associate David Peak
From early in our development, we are assured that “there’s no such thing as a…
The dish on drones: A video production Q&A
Ten years ago, sprawling panoramas or scenic skylines were high-budget, wish-list items for video creators.…
Introducing the Leff rebrand and new website
As a small, growing business, we have been confronted from time to time with the…
In B2B content marketing, make sure form follows function
Recently, I was talking with a client about content formats, and we agreed that content…
What are you doing to promote an inclusive environment for LGBTQ individuals?
The title to this blog came to me as an honest, nonjudgmental question. My colleague…
Leff Communications welcomes DeQuesha Hopkins as editorial associate
When hiring, do you find a candidate who fits the position perfectly or do you…
Four rules to avoid the perils of pop culture hooks
You might have noticed an increase in the number of thought leadership pieces on business…