Much has been made of how digital technologies and mobile devices have resulted in shorter attention spans. That’s doubtless true—can you think of a time you made it through an article without…
Worst. Christmas. Song. Ever.
Regardless of whether you treasure or dread the holiday season, there is some comfort in…
The SEO lowdown on content hubs: A Q&A with Chicago Style SEO’s Rod Holmes
Over the past year or so, we have increasingly been in conversations with clients about…
Do the fundamentals of B2C communication translate to a modern B2B world?
Advertising giant Ogilvy & Mather is a fan of occasionally Tweeting advice from David Ogilvy,…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Leff Communications welcomes Alia Samhat as account manager
As with many small businesses, the evolution of Leff Communications has been driven primarily by…
Leff videos rated platinum Hermes Creative Awards
Recently, we learned that a series of videos we produced for Deloitte as part of…
The problem with conventional wisdom
“Never let the facts get in the way of a good story.” People use this…
Leff Communications welcomes Annie Mullowney as editorial associate
People love to celebrate fundamentals. Basketball announcers extol the virtues of the shooting guard with…
The past and the power of visuals
When the clock struck midnight on December 31 to usher in another year, I had…