You’ve almost certainly come across “listicles” (list articles) before. They’re usually called something like “30 foods to eat before you die” or “10 reasons why David Lynch should be allowed to do…
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McKinsey alum Allan R. Gold joins Leff as senior adviser
Over the past several years, thought leadership has moved far beyond the province of a…
Five more typography rules to design by
Because there are so many typography rules to follow, I thought I’d help you out…
Visualizing information to create a more engaging experience
Every so often, we encounter ideas that beg to be visualized. Sometimes they arise from…
Are fragments acceptable in professional writing? Surely not.
I recently attended a Professional Speechwriters Association writing workshop called “How to write EVERYTHING.” (It…
Why I work at Leff Communications
Bowling is great. It’s just the right amount of competitive, it isn’t physically taxing, and…