B2B companies are making significant investments in content marketing, but they aren’t always successful in ensuring that it reaches their target audience. Finding creative ways to position and promote content can help…
Storytelling is always evolving, and that’s a good thing
Much has been made of how digital technologies and mobile devices have resulted in shorter…
Date me! A (hopelessly unromantic) note from your company blog
Imagine this: You’re scouring the Internet for the latest thinking and current trends on a…
Content marketing resolutions for 2017
As we revel in the final days of 2016 (and we’ve been reveling a lot…
The SEO lowdown on content hubs: A Q&A with Chicago Style SEO’s Rod Holmes
Over the past year or so, we have increasingly been in conversations with clients about…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Chicago Council on Global Affairs: An inside look at a successful event-driven content strategy
The Chicago Council on Global Affairs is well aware that a new age has dawned.…
Content strategy in the insurance industry: A Q&A with Peter van Aartrijk
Organizations are increasingly aware of the value of a well-defined content strategy, and the role…
Confessions of an executive ghostwriter (part 2 of 2)
As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is…
Confessions of an executive ghostwriter (part 1 of 2)
People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see,…