As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is nothing to be ashamed of. In fact, today’s business readers increasingly expect C-suite executives to be accessible,…
Content distribution
Confessions of an executive ghostwriter (part 1 of 2)
People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see,…
Content is king, but social media has a place in the court
Social media might get a lot of buzz, but an article I read recently suggested…
Content marketing: Different ways to tell the tale
While a lot of people are finding it hard to contain their excitement over the…
Content marketing and/or jazz enthusiasts: It’s time to rethink conventions
Recently, I was part of a jazz trio that played a corporate function for a…
E-publishing: Pros and cons of PDFs vs e-books
For most businesses, electronic publishing is the way of the past, present, and future. The…
How Donald Trump cut out the middle man—and what it means for you
I was listening to some political analysis on NPR recently, and the reporter noted a…
Leff forms strategic partnership with Chicago Style SEO
On this blog, we’ve talked at length about the importance of understanding the thought leadership…