People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see, don’t hear about. When we do hear about ghostwriting, it’s often a scandal. Take the artist Drake,…
Content marketing strategy
The problem with conventional wisdom
“Never let the facts get in the way of a good story.” People use this…
Content is king, but social media has a place in the court
Social media might get a lot of buzz, but an article I read recently suggested…
I’d like to thank…
Whether or not you watched the Academy Awards this past weekend, you’ve likely been bombarded…
The past and the power of visuals
When the clock struck midnight on December 31 to usher in another year, I had…
Content marketing: Different ways to tell the tale
While a lot of people are finding it hard to contain their excitement over the…
Content marketing and/or jazz enthusiasts: It’s time to rethink conventions
Recently, I was part of a jazz trio that played a corporate function for a…
How Donald Trump cut out the middle man—and what it means for you
I was listening to some political analysis on NPR recently, and the reporter noted a…
Using data to improve your content marketing
I recently read a Harvard Business Review article that suggested data is “the next big…
Leff forms strategic partnership with Chicago Style SEO
On this blog, we’ve talked at length about the importance of understanding the thought leadership…