Has your company struggled to engage your audience through content marketing? You’re not alone—and the solution involves getting back to the basics of good writing in any genre. This past fall, a…
Content marketing strategy
Cheap content marketing: You get what you pay for
Just before the holidays, a friend forwarded me an e-mail offer from a company that…
A golden opportunity to make an event last beyond the day
As 2015 ramps up, many organizations are fleshing out this year’s event calendar. Whether they’re…
Forecasting 2015: A technique for planning a B2B editorial calendar
‘Tis the season for predictions for what the coming year might hold: publications and blogs…
Breaking the traditional PR mind-set
In my previous life as a business journalist, I received frequent communications from public relations…
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…
To be persuasive, stop trying to prove you’re right
I tend to be a “prover.” When I want to change someone’s opinion or behavior,…
Helping Illinois strengthen its economy
Last week, the Illinois Department of Commerce and Economic Opportunity (DCEO) released a five-year economic…
Time is money: How to ensure that executive engagement on content pays off
I was making a presentation to a prospective client recently, and the question came up:…
You may never be published in the Wall Street Journal—and that’s okay
Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can…