Two studies provide some insight into how B2B companies are approaching their marketing efforts. This report from MarketingProfs and Junta 22 found that 55 percent of respondents outsourced their content marketing. Research…
Content marketing strategy
Hinge research finds online marketing is great for B2B companies; now what should you do?
Recently, I ran across some survey results by Hinge on the use of online marketing…
Do your online-marketing efforts lack a coherent strategy?
There’s tremendous pressure on B2B companies to embrace all social media. In fact, it’s almost…
Combining content creation and online distribution to capture more value
Over the past several years, I’ve spent a good amount of time working with thought…
Making sense of the online-marketing ecosystem
Over the past 18 months, I’ve worked on projects for a wide variety of organizations.…
The value of a proven team
I’m in the middle of a home-rehab project, and I had prepared myself for the…
Viral happens for a reason
The following anecdote is the type of example that makes executives and marketers salivate. Zack…
How to maintain the focus of speeches and presentations
The president’s annual State of the Union address not only provides U.S. residents with an…
Don’t treat your blog like Field of Dreams
The 1989 movie Field of Dreams helped to popularize the saying, “If you build it,…
The ideal length for a blog post
Conventional wisdom holds that the explosion of online content, 140-character Twitter posts, and mobile devices…