Graphic design is visual, but it’s not artwork. It’s used to achieve a specific business goal or solution. Each graphic design request is a collaboration, a problem-solving effort. Since it is a visual…
Design
Want to create distinctive content? Even geniuses need to put in the time
This past November, I went to see Stevie Wonder play his epic double album (and four-song…
Content marketing best practices: Custom imagery (part 2 of 2)
In my previous post, I offered suggestions on stock imagery best practices from the perspective…
Content marketing best practices: Stock imagery (part 1 of 2)
Let’s be honest: people do judge books by their covers. In content marketing, often it’s…
Which font? A three-step typography guide for busy professionals
Regardless of the merit of your data and ideas, the benefit of an aesthetically pleasing…
Business communication design: Don’t make this mistake
POP QUIZ: Let’s say your company has five products, and you want to show which…
Jake Godziejewicz joins Leff Communications as design associate
For many of us, exemplary design is difficult to put into words. Like Supreme Court…
How can Illinois capitalize on its science and technology strengths?
As a first step, you have to determine what those strengths are. The Illinois Science…
Helping Illinois strengthen its economy
Last week, the Illinois Department of Commerce and Economic Opportunity (DCEO) released a five-year economic…
How to create a useful, aesthetic infographic
The business world has gone mad for informational graphics. This is because, beyond breaking up…