If you’ve ever been badgered to cite your sources in a piece of writing, thank your editor. If you fail to cite properly, you run the risk of plagiarism. But more than…
Editorial development
Unvarnished truth: The role of rhetoric in thought leadership
The term “rhetoric” is often used in a negative context, referring to propaganda or the…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…
Quality and white space: How to develop the right content
Most of us exist in a culture with a 24-hour news cycle that reaches us…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Our guide to developing an effective B2B content marketing strategy
We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on…
Does your content marketing need help?
I got into writing because I love good writing. I was the kid on the…
Why thought leadership should be like a conversation: Part one
Too often, we see companies develop their thought leadership as if they are the only…
Yes, we all know that technology is changing everything—let’s move forward
When trying to convey big ideas, getting started can be the hardest part. Whether creating…
Why your content strategy falls off the rails, and what to do about it
We’ve all been there. We walk out of an all-team planning and strategy session bright-eyed…