As an editor in business publishing, I spend a lot of my time reading articles on various subjects—private equity, maybe life insurance, or the latest on automation in manufacturing operations. One of…
Editorial development
Writer’s block? Been there. Here’s how aspiring writers can develop confidence in their creative process
Chances are, you don’t need a topic. The first dozen you left on the cutting-room…
Thought leadership is risky business
It is not possible to predict the future. But to some degree, all “experts” try.…
Publishing evils: Protecting against plagiarism in thought leadership
“Plagiarism” is an ugly word. It can get you reprimanded, branded a thief, even kicked…
B2B content doesn’t have to be boring: Infusing storytelling and drama
My first job out of college was as a B2B copywriter. I was excited about…
Definitions of common writing and editing terms
If you’ve ever hired an editorial team, you’ve likely heard the following terms tossed around…
How to edit a PDF: An easy approach to a core professional services tool
The writers, editors, and designers at Leff Communications—and at all professional service firms—deal heavily in…
How to conduct research and use it to make your writing better in 3 steps
Research is a crucial part of any well-written piece. It provides detail, backs up arguments,…
Our guide to developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies…
How to spot BS (and how to avoid handing out any yourself)
Whatever our political inclinations, I think we can all agree that a whole lot of…