Punctuation can be a pain. The 2016 AP Stylebook dedicates 11 dense pages to explaining its intricacies—and the Chicago Manual of Style’s punctuation chapter (yes, chapter) stretches across more than 40 pages.…
Editorial development
Four rules to avoid the perils of pop culture hooks
You might have noticed an increase in the number of thought leadership pieces on business…
Don’t hit your head on the low-hanging fruit: The unending battle against jargon
As a business reporter, I once had a public relations person give me a jargon-filled…
Bogus writing rules you should ditch
Most of us learned the basic rules of writing in elementary, middle, and high school…
Storytelling is always evolving, and that’s a good thing
Much has been made of how digital technologies and mobile devices have resulted in shorter…
Create your company’s editorial style guide in six steps
I love style guides so much that I’m writing a numbered list about them. With…
Hyphens, em dashes, and en dashes—what’s the difference?
There’s no shame in acknowledging that you don’t understand the diverse and distinct uses of…
Facts are still facts (and that’s good for content marketing)
Over the past few months there’s been a lot of discussion about whether facts still…
Does clickbait work in the B2B world?
Most of our clients are B2B companies with content marketing strategies that increasingly involve blogs,…
Figures of speech: Four schemes to spruce up your writing
In writing, it’s so important to add variety: of sentence length, sentence type, schemes, tropes.…