Given the rapid advances in the state of robotic technology, we all know it’s just a matter of time until mankind finds itself in service to robot masters. So, in anticipation of…
Editorial development
Why you should edit your emails
Each day, the average person sends and receives a total of 122 business emails, according…
Do the fundamentals of B2C communication translate to a modern B2B world?
Advertising giant Ogilvy & Mather is a fan of occasionally Tweeting advice from David Ogilvy,…
Leff Communications, emphasis on communications
As a client, it can be hard to express precisely what you want—largely because doing…
Going for content marketing gold: The Olympic athlete approach
The Rio 2016 Olympic Games wrapped up on Sunday (stay tuned for the Paralympics, starting…
Five rules to write by
Last week, Scott and I had the honor of presenting at the Ragan PR Conference…
For better results, try a one-stop-shop approach to content development
Form, as they say, follows function, and so it should be with content development. In…
Need to educate your clients on a regulation change? Here’s how to make it sexy
Accountants, lawyers, bankers, consultants, government entities—and even vendors who serve regulation-heavy industries such as health…
The problem with conventional wisdom
“Never let the facts get in the way of a good story.” People use this…
The decline of the English language isn’t real
The English language—like every language—has been in a state of flux since its inception. And…