Case studies can be powerful marketing tools, particularly for consulting and technology firms that deliver complex solutions to equally complex business problems. Most of these folks know that case studies are a…
Editorial development
Five reasons I distrust numbered lists
When it comes to capturing the attention of modern human beings, who are evolving into…
Don’t let jargon obscure your ideas
A constant struggle in business communications is avoiding jargon. Many readers may not be able…
How to grab a CEO’s attention
The way to grab the attention of a busy executive—whether you’re writing a magazine article,…
The only way to communicate complex ideas
For one glorious semester a few years ago, I was a teaching assistant in a…
High-quality content takes time—and it’s worth it
Of the perils of recreational softball leagues—including scrapes, broken fingers, and ball bruises—I didn’t expect…
Attack of the robot writers
When the New York Times company released its latest earnings numbers, Forbes.com saw an opening…
The ideal length for a blog post
Conventional wisdom holds that the explosion of online content, 140-character Twitter posts, and mobile devices…
The jazz myth in blogs
Sometimes, conventional wisdom and common sense take a backseat to a compelling narrative that is…
Getting personal to connect with your audience
Recently, I was reminded once again of the power of a personal story to establish…