Professional services firms make significant investments to create distinctive thought leadership that connects with current and prospective customers. But how can you be sure what you produce is effective and provides value?…
Editorial development
Project communication 101: A roundtable with design and editorial
So much of what makes a project successful—and even enjoyable—rests under the umbrella of good…
The Gold Standard: August 2019
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Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
Title case vs sentence case: What’s the difference?
As writers, we make stylistic choices to convey clarity and tone. Titles are no exception.…
Good writing starts with good organization: Three ways to get on track
The writing process can get thorny. Moving from an outline to a draft, let alone…
So, you hate the term “thought leadership.” Here’s what it should mean
We at Leff are well aware of the debate over—and the frequent hostility toward—the term…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…