Time is a scarce resource. Often, despite a team’s best efforts to manage time and balance priorities, there’s a discrepancy between the number of days needed to complete a project and the…
Insights
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
Production approaches to ensure talking-head videos start making sense
More and more frequently, companies are turning to video to showcase their ideas and complement…
So, you hate the term “thought leadership.” Here’s what it should mean
We at Leff are well aware of the debate over—and the frequent hostility toward—the term…
How to write about tech: Insights from Bain’s Dave Sims
Business readers can hardly escape articles on technology. From the Internet of Things and artificial…