The best live events, whether a gala, conference, or product launch, take guests on a journey and offer an array of experiences. None of that happens by accident. Behind every successful event…
Lean content creation
What volleyball tryouts can teach us about thought leadership
My oldest daughter recently started high school. Volleyball is one of her passions, and her…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
An easy guide to B2B content marketing formats
This five-minute post covers the basics of B2B content marketing formats, from traditional articles to slide…
FARM Illinois: A powerful background industry steps into the light
The state of Illinois—along with much of the Midwest—is built on a foundation of food…
So you want to include video in your content marketing strategy?
We spoke with our favorite video producer about how to mitigate sticker shock and get the…
A golden opportunity to make an event last beyond the day
As 2015 ramps up, many organizations are fleshing out this year’s event calendar. Whether they’re…
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…
Helping Illinois strengthen its economy
Last week, the Illinois Department of Commerce and Economic Opportunity (DCEO) released a five-year economic…