Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and market research, unique value propositions, and the like. Armed with the research and analysis, marketers and strategists…
LEFF Strategy Studio
What we’re watching this week: 5/24/21
As we watch to see if the cease-fire between Israel and Hamas that began last…
What we’re watching this week: 5/17/21
A number of events and conversations this week are likely to shape content themes and…
What we’re watching this week: 5/10/21
We hope all the moms out there had a wonderful Mother’s Day. In addition to…
What we’re watching this week: 5/3/21
As we inch (or race) closer to the second half of the year, companies are…
What we’re watching this week: 4/26/21
Responses to the guilty verdict of Derek Chauvin murdering George Floyd continue to flood in…
What we’re watching this week: 4/19/21
Racial tensions, injustice, and police violence continue to take center stage. Companies are still publishing…
What we’re watching this week: 4/12/21
As reactions to President Biden’s corporate tax plan continue to unfold, we’re also watching the…
I spy with my little eye: The art of trend monitoring
As a former journalist, I’m constantly on the lookout for the latest trends. Much of…
What we’re watching this week: 4/5/21
We still have our eyes on the vaccine rollout, tracking how it affects a number…