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We have unique insights into every part of the content-development process, as well as what it means to build and be a part of a team today.
Our team of project managers, content and marketing strategists, editors, and designers represents a suite of perspectives on the topics that matter to businesses as they build their content engines and their teams—including emerging trends, grammar and style, culture, and editorial development. Here we showcase our voices—and the voices of industry experts—in various forms, including blogs, reports, podcasts, Q&As, infographics, and interactives. The passion and expertise displayed in this content is at the disposal of all of our clients, and we can’t wait to help you tackle your next project.
The Gold Standard on the crisis in Ukraine
The poetry of content
Frank O’Hara worked at the Museum of Modern Art. Wallace Stevens spent time in insurance…
Three trends as 2022 kicks off—and how to include them in your content strategy
For many of us, 2022 feels not like the start of a new year but…
Small but powerful ways to promote your content
You’ve carefully crafted your content strategy for the year. You’ve established your primary themes—topics your…
What being a consultant taught me about editing thought leadership
Last summer, I was one of 24 million Americans who quit their jobs since April…
Reflections on a COVID-era company holiday party
Last Friday, Leff had our annual holiday party. For weeks, I’ve been planning to write…
DEI for growing organizations: A discussion with M1 Finance’s Haley Hammond
Back in the heady days of early March, 2020, before we knew we would be…
The data viz editor rises: An origin story
The emergence of new media has brought with it a profusion of job positions and…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…
Over the river and through the woods: A practical guide to prepositions
Memorization: the bane of many students. I was no different, and my disdain for all…
Moms of Leff: Balancing kids and work during a pandemic
About 64 years ago, in May 2020, I asked my colleagues how they were keeping…
Publishing during the pandemic: A Q&A with McKinsey Global Editorial Director Lucia Rahilly
Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
