UI Labs is a public-private consortium that seeks to take on grand challenges by harnessing the collective power of government, academia, and the private sector. Although its stakeholders were aware of the organization, they needed people to understand how UI Labs functioned and its impact.
We developed a narrative that blended editorial and design to tell UI Labs’ story and communicate its distinctive mission, and adjusted the typical format so the story of its origins, structure, and role could be told visually. The piece was designed to communicate to 500 member organizations, the US federal government, prospective partners, and the general public.