content development
I spy with my little eye: The art of trend monitoring
As a former journalist, I’m constantly on the lookout for the latest trends. Much of…
Measuring the impact of thought leadership: What Pink Floyd, Beyoncé, and your content have in common
Over the past year, businesses have been through tremendous upheaval—the kind that forces leaders to…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
The macro trends that will shape content in 2021
At a recent Leff professional-development session, we shared our views on the business, economic, and…
What to watch for in 2021: A Q&A on thought leadership with Allan R. Gold
The coronavirus pandemic forced many professional-services firms to up their game in thought leadership in…
Content marketing: What’s ahead for 2021
In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents…
Campaigns are worth your time—here’s why
When time is tight and budgets are even tighter, concentrating on a single project may…