A couple weeks ago, my colleague Alia and I attended a webinar on how to build a content marketing methodology. We’ve both advised clients on various aspects of this challenge, but we…
content development
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…
Attack of the robot writers
When the New York Times company released its latest earnings numbers, Forbes.com saw an opening…
Using online publications to drive traffic to your website
A lot of emphasis has been placed on investing in a company blog, and with…
Taking a long-term view on content promotion
There’s something about the concept of the overnight sensation that really captures our imagination. Maybe…