LEFF has published a lot of content this year—55 internal posts at the time of writing, to be exact (not to mention the hundreds of pieces we’ve helped our clients produce this…
content strategy
Uncorking creativity for your digital marketing
Many of my best memories and conversations—and blog posts—have started with a good bottle of…
The Leff blog starter pack: Our most-read posts of all time
Leff has been at this content marketing racket for more than a decade now. In…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
Three trends as 2022 kicks off—and how to include them in your content strategy
For many of us, 2022 feels not like the start of a new year but…
Our most read Leff insights and blog posts: 2021
By all accounts, 2021 was a banner year for Leff. Doubling in size is no…
All the print that’s fit for news
The extended holiday season has officially started, which means a mailbox disappearing daily beneath an…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
The who, how, and why of content formats
This piece is a collaborative effort by Luke Collins and Mary Reddy. The good news?…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…